Manolo says, as the many internet friends of the Manolo they know, the Manolo he loves the Zappos. Not only do they carry the widest selection of the shoes on the internets but they have the super fantastic service.
What the Manolo he did not know was the entire story behind the Zappos, or, at the least, he did not know this until he read this article from the Courier-Journal of the Louisville, Kentucky.
The story goes something like this: A man walks through a San Francisco shopping mall but can’t find the perfect pair of shoes. He goes online but still can’t find his style.
The man, just 26 years old, decides to start his own Internet shoe store, where he could find the right brand, style and size. He recruits a footwear expert and an Internet guru to help launch his company and names it Zappos.com.
Its leaders establish their headquarters in California and build a distribution center in Shepherdsville, Ky.
From that point in 1999, founder Nick Swinmurn watched as his business spread like wildfire. […]
Zappos’ recipe for success, CEO Tony Hsieh said, is customer service.
“The original concept was to have a great selection and the rest will follow,” he said. “We found over time that any time we focused on delivering a great online shopping experience, it generated a lot of repeat customers and a lot of word-of-mouth advertising.”
Manolo says, this it is exactly what the Manolo he has been trying to tell the peoples, that the Zappos customer service, its free shipping, and its very liberal policy of the return, take the danger out of buying the shoes on the internets.