Fashion Blogging and the New Media

By Manolo the Shoeblogger

Manolo says, it is not the secret that the Manolo has recently joined up with the Pajamas Media (who will by the time you are reading this be called the OSM). This it is the new media venture designed to join the bloggers together with the old media peoples under the single roof.

It is also not the secret that the Manolo has been asked to moderate (via the computer from the comfort of the Manolo cave) the discussion session at today’s launch party of this new company. This session it will be entitled “Are Blogs the New Black”, described as “the lighthearted look at the fashion industry’s mingling of pop culture, passion and power.”

This description it is not correct. The fashion industry it has little control, except as subject matter, over the actions of the fashion bloggers.

In the stead, the Manolo would describe this session as “Let The Hundred Flowers Blog: the Democratization of the Fashion and the Fashion Reportage.”

As the long time internet friends of the Manolo know, the Manolo is convinced that one of the great trends of this the new century it will be the democratization of the fashion, just as one of the promises of the blogging revolution it is the democratization of the news and the commentary.

What does the Manolo mean by the democratization of the fashion?

The Manolo believes that as more peoples are becoming better educated, they are demanding the beauty and the good design in their own lives, and that the best fashion will appeal not just to the cognoscenti, but to the wider world.

Thus the search for the suitable, flattering, and appealing individual style, it has become the true quest, the true desire of millions.

There are the dozens of the things both small and great that the Manolo can point to to support his thesis.

For the example, within the last twenty-five years the names of the most famous fashion houses, Prada, Gucci, Chanel, have become the household words, and their fashions have trickled down so that they are coveted by millions, including the American rap stars and the British chavs, alike.

Likewise, the desire for good design and fashion is revealed by the current great success of the department store chain the H & M in selling the designs of the Stella McCartney at the affordable prices, just as last season it had (to the chagrin of the Manolo) the great success in selling the designs of the Lagerfeld.

Or if you wish to see the same principle at the work in the matter of the housewares look at this, The George Foreman/Michael Graves Grilling Machine.

We now wish our clothes, our things, even our grilling machines to be stylish in the way that we hope reflects our indivuality.

At the same of the time, the medias they have become more democratic, and the new media tools, especially the blog, they have given ordinary peoples– shoe lovers, teenaged girls, dandies, stylish college professors, and anyone who has the computer– the tools to talk about the style and the fashion to the wider audience, to become the fashion and style critics.

Many of these new critics are not only passionate about the fashion, but they are also wonderfully knowledgeable and entertaining writers. And, as the consequence, they are gaining the audience for their writings on the internet, joining their voices to the voices of those who have been annointed fashion critics by the newspapers and the fashion magazines.

Once, we had to wait for the Vogue, or the New York Times to read what the high and the mighty thought about the latest runway show. Now, on the day of the show, we can turn to the La Coquette in the Paris, or the Spirit Fingers in the Hong Kong, or the Cool Chiq in the Scandinavia, or the I Am Fashion girls in the New York and the London for the informed and entertaining commentary.

This it is nothing short of miraculous, and it is why the Manolo is excited about the future, about the possibilities of discovering the new talent, the new views, the new ways of looking at fashion and style. It is also why the Manolo he is the greatest supporter of the fashion blogging, because he belives that this process of democratization it cannot but result in good things.

The Age of the Super Fantastic it approaches!


8 Responses to “Fashion Blogging and the New Media”

  1. Alexandra Says:

    All Things Beautiful Trackbacked with Blogging To Differ at Pajamas OSM Media

    Check out the photograph!

  2. Donna B Says:

    I had an art professor from Pasadena College of Art who told us we should always buy for design, even in something as small as choosing a can of peas.

    It’s a meaningful way to live.

  3. Anonymous Says:

    Form meets Function.

    However, pity the poor desertwind (and the tens of people sharing her condition) and her crappy dialup connection. Yes! Those of us in the rural areas are being left behind. It is a shameless oversight by the greedy and/or shortsighted Communications Industry. What to do?

  4. desertwind Says:

    Uh, that last was the desertwind.

  5. Kiki_in_London Says:

    The Age of the Super Fantastic it approaches! – I think I see another T-shirt….

  6. lauren Says:

    hey. just wondering if you’ve heard about this contest (
    its a denim scavenger hunt for US college students.
    be the first to find the denim and take ’em home for free.

  7. New York Fashion Blog Says:

    I only hope that more bloggers will concentrate on original content- be it street fashion or local designers- than the looped commentaries on celebrities and gossip.

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