Manolo says, ayyyyyy! The crazy rich NASCAR peoples have entered the lady’s shoe market.
Here is the description.
40 million women are NASCAR fans, which makes it easy to believe that 77% of women feel that their sprit and attitude can make them beautiful. NASCAR footwear celebrates your spirit, your attitude and your beauty in a fun and sexy way.
Celebrate your “spirit” with the lime green cowboy boots…
Perfect for the blowsy bleach blond in the halter-top and the too-tight shorty-shorts, who has the prominent number 3 tattooed on her generous bosom.
In the other words, the urban sophisticate.
Actually, the lime green boots the Manolo would expect, these shoes below, he would not…
NASCAR shoes, perfect for catching that high-quality man…
Here is the article from the USA Today…
NASCAR is nudging its female fans to slip into something a little more comfortable — and fashionable.
NASCAR bikinis are coming this summer. NASCAR high heels and cowgirl boots are on tap. And NASCAR women’s leather jackets are showing up in fashion circles far from NASCAR winner’s circles.
The sizzling stock car racing brand — which still has no female drivers in its top circuit — can no longer take women for granted. NASCAR might seem a boys’ club, but women are 40% of NASCAR’s fan base and 50% of its new fans.
Sales of NASCAR’s licensed merchandise have flattened at $2 billion, and the brand thinks it can boost product sales — and image — by courting female fans.
Five years ago, NASCAR sold $84 million in goods for women. This year, it expects to sell roughly $250 million, much of it online at nascar.com, says Mark Dyer, vice president of licensing.
Roughly 35 styles of NASCAR-branded women’s shoes and boots should hit retailers by August. Genius Fashion, which designed them, expects sales of up to $50 million within three years, says Shannon Hanna, president.
Western boots embroidered with racing flags on the front will sell for $189. Some pumps, decorated with tiny steering wheels, sell for up to $239. “You can drive in all these shoes,” Hanna says. “Even the heels are walkable.”
As the Manolo has pointed out in the past, “walkable” does not equal “wearable”.