NASCAR Shoes?

Manolo says, ayyyyyy! The crazy rich NASCAR peoples have entered the lady’s shoe market.

Here is the description.

40 million women are NASCAR fans, which makes it easy to believe that 77% of women feel that their sprit and attitude can make them beautiful. NASCAR footwear celebrates your spirit, your attitude and your beauty in a fun and sexy way.

Celebrate your “spirit” with the lime green cowboy boots…

Judy by NASCAR   Manolo Hates!  Do Not Click!

Perfect for the blowsy bleach blond in the halter-top and the too-tight shorty-shorts, who has the prominent number 3 tattooed on her generous bosom.

In the other words, the urban sophisticate.

Actually, the lime green boots the Manolo would expect, these shoes below, he would not…

Iman by Nascar!   Manolo thinks WTF?  Click!The Sole of NASCAR!

NASCAR shoes, perfect for catching that high-quality man…

larrycable.jpg

Here is the article from the USA Today

NASCAR is nudging its female fans to slip into something a little more comfortable — and fashionable.

NASCAR bikinis are coming this summer. NASCAR high heels and cowgirl boots are on tap. And NASCAR women’s leather jackets are showing up in fashion circles far from NASCAR winner’s circles.

The sizzling stock car racing brand — which still has no female drivers in its top circuit — can no longer take women for granted. NASCAR might seem a boys’ club, but women are 40% of NASCAR’s fan base and 50% of its new fans.

Sales of NASCAR’s licensed merchandise have flattened at $2 billion, and the brand thinks it can boost product sales — and image — by courting female fans.

Five years ago, NASCAR sold $84 million in goods for women. This year, it expects to sell roughly $250 million, much of it online at nascar.com, says Mark Dyer, vice president of licensing.

[…]

Roughly 35 styles of NASCAR-branded women’s shoes and boots should hit retailers by August. Genius Fashion, which designed them, expects sales of up to $50 million within three years, says Shannon Hanna, president.

Western boots embroidered with racing flags on the front will sell for $189. Some pumps, decorated with tiny steering wheels, sell for up to $239. “You can drive in all these shoes,” Hanna says. “Even the heels are walkable.”

As the Manolo has pointed out in the past, “walkable” does not equal “wearable”.

14 Responses to “NASCAR Shoes?”

  1. Bridey May 31, 2007 at 12:46 pm #

    Larry the Cable Guy actually looks pretty cute in that pic :)

  2. Sharon May 31, 2007 at 12:57 pm #

    I love the bottoms of those heels? Now those lime green cowboy boots are not really something that I would ever wear. Just to bright for me.

  3. gemdiva May 31, 2007 at 2:22 pm #

    Tiny steering wheels!? How about tiny his and hers spitoons on the toes, for the couple that wants to proclaim their undying love to the world and avoid leaving slippery spots on the asphalt? AYYYYYYYYYY!!!!!

  4. Anonymous May 31, 2007 at 4:14 pm #

    Forgive me, but I must have the red patent flats.

  5. Andrea May 31, 2007 at 4:59 pm #

    As a die-hard NASCAR fan (GO TONY STEWART!), I say bring it on!! However, I would like to see something a little more high-fashion. Not all female NACAR fans would like those lime-green boots. But there is a LOT of potential for real fashion in a high-color, high-power sporting event like racing. Let’s hope somebody smart catches on. ;-)

  6. Phyllis May 31, 2007 at 8:59 pm #

    Now if they make shoes out of Nomex that would really be something!

  7. shoelover May 31, 2007 at 11:26 pm #

    I hear that Danica Patrick is coming out with her own line of women’s wear

    Just kidding

    xoxo
    shoelover

  8. Brad Parker June 1, 2007 at 4:27 pm #

    Those are seriously hot shoes.

  9. Shoeflyer June 4, 2007 at 3:04 pm #

    Manolo,

    We reviewed NASCAR designer shoes when they were still in concept. Here’s what we had to say:

    “What do designer shoes have in common with cheap domestic beer, mullets and popular consumer brands like Budweiser, Kellogg’s and FedEx? The Answer – Nothing at first. But when you combine all the elements typically associated with the one of the nations most popular sports, wrap them in leather and stack em up on a 3 inch heel, you’ve got NASCAR designer shoes.”

    Our feelings haven’t changed. Thanks and XOXO!

    Shoeflyer Ladies

  10. Leslie March 20, 2008 at 3:01 pm #

    So I bought a pair of the “Allison” NASCAR shoes last week. They are ridiculously fabulous – swirly orange and pink with a seat belt across the toes. LOVE THEM! Getting great compliments. But I’ve only worn them three times and the sole looks like its flaking away like paint with cardboard underneath. JIP!!

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