The Coveted Snubbed

By Manolo the Shoeblogger

Manolo says, one of the Manolo’s favorite new bloggers, Jennine at The Coveted has been snubbed by the San Francisco Fashion Week.

I just tried to apply for a press pass with San Francisco Fashion Week, and was declined. I don’t know the policy for bloggers regarding Fashion Week in other cities… but I guess I missed the fine print…

SFFW does not issue passes to bloggers.


Blogs are important, they are more likely give media attention to upcoming designers, artists, photographers, stylists, etc. I know I have here at The Coveted. I may not have a degree in fashion, or journalism, nor have I served as an assistant to some established member of the fashion industry.

I do work very hard at delivering daily fashion tidbits to the bloggosphere, and I love it. The online community of fashion bloggers have been absolutely wonderful, and I personally am proud to be part of this movement.

I don’t know about SF Fashion Week. Maybe I can pay the money and promote The Coveted, and see fashion shows… But I feel a little strange about promoting it, especially San Francisco Fashion Week, come on… It’s strange to think that a city so closely linked to Silicon Valley, who heavily depends on the technology, and internet industries, would be so short sighted in seeing the impact blogs have on the fashion world.

This decision is ridiculous and counter-productive to the best interests of the designers who show their work at the San Francisco Fashion Show, for such lesser-known designers are exactly those who cannot afford to ignore the free and enthusiastic publicity the fashion blogs provide.

But beyond the free publicity, it is the fact that the best fashion commentary is now found on the internets. Indeed, outside of the tiny handful of professional critics, the Manolo rarely reads fashion commentary in the old media. He prefers instead the immediacy, passion, and individual personality of the best fashion blogs. Everything else seems stale.

Decidedly not stale, however, is The Coveted. The Jennine writes well, thinks clearly, and dresses herself in the most amusing and eclectic personal style. She is not the fashion zombie, going only and always with the latest “hot” trends, but the informed and knowledgeable fashion being who does her own thing, and in so doing epitomizes what the Manolo means by the super fantastic.

And that the San Francisco Fashion Week has snubbed her, tells the Manolo that this event is neither well-run nor well-promoted, for they are shutting out exactly the peoples they should be admitting.

P.S. The Tricia at the Bits and Bobbins also has the few choice words under the amusing and accurate heading, SF fashion week: why SF fashion will remain second-rate


8 Responses to “The Coveted Snubbed”

  1. pintucked Says:

    SFFW is horribly ran and horribly promoted. I’ve yet to hear anyone say anything about the organization of the event. It’s sad; when I first heard about SFFW, I hoped it would be something great and impactful. Instead it’s just a week full of stress and aggravation for everyone involved.

  2. Gaia, the Non-Blonde Says:

    Very sad. I’m amazed that some designersand houses haven’t figured out yet that the old media is mostly dead when it comes to bringing readers the latest and greatest. Who wants to wait a month to see new shoes or the hottest lip color?

  3. jennine Says:

    hello manolo,

    thank you so much for posting about this. i am truly honored and a bit giddy that you have written the words you have about my little blog. thank you.

    as for sf fashion week… i think you have hit the nail on the head with that one… oh dear, where are their heads?

    i’ve also finally posted my response to them… argh! i need to stop typing.


  4. Steph Says:

    I do not write about the fashion (with few exceptions e.g but I know about being rejected for media credentials. I write about the NFL and the main team I blog about will not credential online media sources (no matter how popular and established) unless they are affiliated with an NFL site.

    Here are a few of the reasons that bloggers get rejected for media credentials:

    1. The powers that be are afraid of what bloggers will say. Few of us have editors. We have no journalistic standards or rules. We are not beholden to anyone for access, nor do we get special privileges. People fear the unfamiliar and what feel they have less control over. They are afraid we will be snarky or irresponsible, though I think there is plenty of snark and irresponsibility in print.

    2. If anyone with a blog can get media access, then they have to give out media passes willy nilly. Given the explosion of blogs over the past couple of years, they don’t want to give out a zillion credentials.

    3. The mainstream media wants to maintain their monopoly on information. They want to pretend as though their professional distance and journalistic standards make them more equiped to give their opinions than we are. Who is going to advocate for bloggers to get media credentials–certainly not the media? Credentialling maintains information monopolies, and those monopolies mean that MSM journalists get paid for what they do, and people who want information have to go through them as a gate keeper.

    Typically, those events and organizations that don’t need publicity as much are fussier about credentials than those who don’t. So, the NFL is pretty bad about credentialling because they are popular, but at least one forward looking team in the NHL has credentialled bloggers in the last couple of years. They worked with bloggers to come up with an appropriate criteria for blogger credentialling:

    So, I can’t get credentials for various NFL events, even if I have written more about the team I cover than anyone in the MSM, but when I covered Super Bowl parties in Miami, I got all sorts of crazy credentials because party planners wanted the publicity.

    This is an issue that all bloggers should fight for because otherwise it won’t get any better. Doing what the NHL blogger did and try to help organization planners create blogging policies can help. It can also help to make friends with people in the MSM that can advocate on your behalf in case by case situations. Or making contacts over time with PR folks for events–that over time, you send them posts relevant to what they do, and eventually they start seeing you as someone more familiar. It’s about creating a win-win environment. It’s too bad that the SF Fashion Week people are being so short-sighted.

    Good luck with this. Hopefully, they will change their mind.

    Loves the fashion and the football

  5. The PR_Pryncess Says:

    Well, Manolo

    Haute.Lanta Fashion Week certainly recognizes the ability and CREDIBILITY of Fashion bloggers and would like to offer a personal invitation for you to join the largest fashion event ever seen in the South East!

    Please have a look at the site and feel free to email us with your information so that we can get an official press packet (including an all access pass) for HLFW out to you!

    Ciao for now,
    The Fabulous Nikki Walker

  6. Laura K Says:

    Amen to the Manolo. Blogs are the media of the day. Current, fresh and immediate.

    To paraphrase a popular magazine feature: What’s in? Fashion Blogs. What’s out? Fashion magazines. Sorry but it’s true. Blogs are more relevant and current than any mainstream press. It would not be very difficult to determine which bloggers are deserving of press credentials. Wise promoters should set aside passes for the enthusiastic and hard-working bloggers!

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