The Shoes and the Snake

Here is the example of the most amusing publicity stunt.

To their high society owners, a pair of haute couture shoes can be a precious thing.

But to guard a 62,000 pound pair of ruby- sapphire- and diamond-encrusted Rene Caovilla sandals at their London launch, retailer Harrods went to extreme lengths: bringing in a live Egyptian cobra to patrol the shoe counter.

Yes, and if he fails to do his job, the most poetic fate possible awaits.

6 Responses to “The Shoes and the Snake”

  1. Fred the Fourth September 11, 2007 at 12:33 pm #

    Yow! You owe me a new keyboard!

  2. Poochie September 11, 2007 at 1:50 pm #

    I was very sad to see this. I saw the news clip and it made me sad. Although I have some snake shoes, the poor cobra doesn’t want to be stuck in that clear box being agitated by tons of people being around.

    I think this is a great stunt but very irresponsible and not very animal friendly.

    Luv
    Poochie
    http://www.shoedaydream.com

  3. JaneC September 11, 2007 at 2:25 pm #

    Poochie–the article says the snake was only hired for one day, and has now been returned to its owner. It didn’t have to suffer in that tiny box for very long. Hopefully it wasn’t too traumatized by all the camera flashes.

  4. Andrea September 11, 2007 at 11:39 pm #

    Manolo, I will have to make up a new word for this shoe photo. ScaryFabulous!
    Love those heels – not the snake.

    Andrea proudly wears size 11 shoes!
    http://www.yourfeetmakeyouunique.com

  5. Deirdre September 12, 2007 at 12:25 pm #

    62,000 pound shoes? Who could wear them? They are so heavy!

  6. Elliza September 13, 2007 at 12:50 am #

    Manolo — you KNOW that snake peed on those shoes – hubris.