That Guy Returns

By Manolo the Shoeblogger

Manolo says, in December the Manolo posted the infamous That Guy or the Diamonds commercial, which elicited over one hundred comments from the Manolo’s internet friends.

And now, here are two more, of the that guy commercials.

So, dear readers of the Manolo, these guys or the diamonds?

For the Manolo, the dog grooming and the pedicure giving fall under the category of “best handled by professionals”, so the diamonds win. But there is also nothing as romantic, as personal, or as welcome as receiving the handwritten letter of love from one who adores you, certainly not diamonds and pedicures and clean dogs.

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29 Responses to “That Guy Returns”




  1. Emily Says:

    Lord forbid any modern heterosexual manly-man should make time in his personal schedule to do nice things for me, or, sin of all sins, express actual FEELINGS, in writing no less. Much better that he spend an absurd amount of money on some shiny bits, and leave the feelings to the girls.




  2. presquevu Says:

    I once received for my birthday an eloquent letter written in fountain pen from a gentleman friend with excellent penmanship. A man with excellent penmanship is nowadays rarer than diamonds.




  3. enrie Says:

    Ok, no one is “that guy” in this case. These commercials are going out of their way to make expressions of sincerity as effeminate as possible, the actors were positively simpering. Now it’s like–not only are you not “that guy,” you don’t want to be anything like “that guy.” Buy her diamonds like the caveman you are.

    Bad acting aside, a man who takes care of his dog and writes thoughtful messages is really attractive to me.




  4. Cat Says:

    I’d take either of those guys over the diamonds, especially over that hideously ugly “diamond journey pendant.” But, frankly, I can get by just fine without either the guy or the diamonds.




  5. mbennet Says:

    What Cat said.




  6. jamie Says:

    I would rather have a guy who writes me beautiful sincere letters and takes care of my dog than any cookie-cutter diamond necklace! I, too, HATE the diamond “journey” pendent. There is nothing beautiful about it. What IS beautiful is a real man who knows how to show appreciation to a woman, and there is nothing effeminate about that. These commercials are just feeding the mistaken view that no guy should or would ever bother to give his wife/ girlfriends’s dog a bath, or take the time to write a personal letter, lest he risk seeming “effeminate.”




  7. gemdiva Says:

    A guy who would groom my dog rather than watch “The Game” is probably up to something shady or about to confess some horrible sin. If that’s the case, bring me the diamonds. However, and I can’t stress enough how significant this is coming from The Gemdiva; a handwritten love note? If such men really do exist and you are lucky enough to have one in your life, save your pennies and buy your own diamonds or, better yet, buy him the diamonds!!




  8. Sandy Says:

    I thought I married THAT guy now he is Mr. KIA (Know It All)




  9. Donna Says:

    If some guy bought me the journey pendant (that every woman, with a “not-that-guy”, now has) I’d severely question my choices in mates. Not that the gesture would be bad, just that he’d know me better and would know I’d prefer a home cooked meal or an original thoughtful gift, rather than some cheap necklace that required no thought.




  10. gemdiva Says:

    Oh Yeah. The journey pendant is completely tacky. It’s like a brand that all the cult members have to wear so they will recognize each other in a crowd. Or maybe a secret alien plot to control the minds of all the wearers and render them docile. Quick Mulder, hand me my flashlight!




  11. Tachina Says:

    In order:

    1) My guy
    2) Love letters!
    3) Kindness to animals, which means minimizing bows and forceful bathing. We all know doggies love being a little bit dirty.
    4) Pedicures!
    5) Lab-created shiny bits. I’d rather support chemists and bank accounts than bloodthirsty regimes.




  12. Sara Says:

    Hmmmm… Ugly jewelry people suffered hugely to bring me or a thoughtful man?

    But I totally dated the letter writing That Guy once, sealing wax, dried botanicals and all. It was nice for a bit, but got overwhelming. Like Jaime said, though, That Guy is an effeminate stereotype being used to push all the men into thinking their SO really needs some cheap mall diamonds. I’d rather have crazy plastic jewelry than mall diamonds. Estate diamonds, though, are a different story…




  13. Bronwyn Says:

    Guys who write love letters are fine; Guys who write love letters and then press home the point that they did, and by hand, are creepy. Rather have nothing at all.




  14. teapunk Says:

    That guy is creepy. Any other guy who is thoughtful, sensitive, smart, treats me with respect and makes great presents is quite fine, though, nothing effeminate about that. I don’t understand why this caveman-type is still around.
    Actually, can I have That Dog? Minus the bow, please.




  15. jelo Says:

    I agree with most of the posters that the journey pendant is blase. Were I the woman in the first commercial my reaction would run more along the lines of “How am I supposed to enjoy the solitude if you’re still around? Get out of the house for a few hours already.”




  16. oakling Says:

    And not only do they want to cram their gender stereotypes down our throats, but they want to do it to whip people into a frenzy over expensive rocks that foment political instability and murder all over the place? No, yeah, that’s awesome. Why am I not supposed to want the personalized gesture, again?

    Last year I snuck my girlfriend’s vintage typewriter out of her house, had it cleaned and fixed, and typed her a love letter on it for Valentine’s Day. Beat that, heterosexist rock sellers.




  17. Susan Says:

    Wait- I married “that guy.” My husband is our dog groomer. Of course we have a real dog without the bows. She’s big enough that’s he’s better at scooping her up, since she’s not a big fan of getting shampoo’ed.

    And no, I wouldn’t trade my hubbie for a guy who gives me mall jewelry, just in case you were wondering.




  18. Poochie Says:

    My thoughts:
    1. What’s wrong with washing the friggin’ dog once in a while (or the dishes, laundry, etc.) especially when it looks like she’s just coming in from work. It’s not like he was giving it a hair cut or something
    2. In the 2nd one, the whole “explanation” part – Eeeww! Kind of rude/tacky
    3. Those necklaces are tacky crap.

    I wash the dogs. My husband dries them. It’s called a partnership people.

    I’m in the advertising field and I’m embarassed that an ad like that was created and the world was subjected to it. I apologize from my industry.

    Luv
    Poochie




  19. Joan H. Says:

    OK, seeing a guy with a small animal melts my heart. I was on board with the whole give-the-dog-a-bath thing until I saw that he supposedly styled its hair and gave it that ridiculous frou-frou bow. Even small dogs deserve their self-respect, dude.

    The love letter guy was creepy. You simply don’t say “by hand!” That should never be necessary. That guy was practically lisping he was so metrosexual.

    I still remember watching my now-husband sitting on my kitchen floor when we were dating, keeping my kitten, Miss Underfoot, entertained while I got dinner together. It was among the most charming things I had ever seen and one factor among many that convinced me he was a keeper. If he had wanted to tie bows in her hair, I would’ve run away screaming.

    I like pretty rocks but I’m happy with cheap sparkly things, that way I don’t suffer too much guilt when I lose them.




  20. enrie Says:

    Oakling–that’s awesome, what a touching gesture.




  21. dangster Says:

    Actually I think I’d rather go with That Dog.




  22. Emily Says:

    THAT GUY, every time. Seriously, i don’t even think those necklaces are pretty.




  23. Miss Lili Says:

    I thought the guy washing the dog was funny, and thoughtful. The hand-calligraphy’d “love letter” was weird — I’d be happy if my husband made his writing merely legible.

    The necklace as an option? I’d take either of the other guys.




  24. oliviacw Says:

    Still hate the cheap jewelry those stores peddle – would definitely take “that guy”. Doesn’t even have to be a calligraphied love letter (that’s my talent) – I save all the adoring “love you” type text messages my husband sends me (once every couple of months).




  25. Winnie Says:

    Then again I don’t think the commercials were even targetted to gals so the “THAT guy or the diamonds” question is pretty moot. (The buddy-buddy guy announcer does give it away.)

    It’s more of humorous ad appealing to guys slight inadequecy over trying to be considerate. Everyone seems to say the guys are too effeminent and the ad is putting thoughtful gifts down. I could see it being more about appeal to the guy that says to himself “That’s what girls think is the perfect man. I’d like to be spontaneously thoughtful and have the timing right, and come off romantic and sensitive and… yeah, I might not be able to pull that off.”

    So they opt for the mass-produced trinket because, hey, they’re always told it’s the thought that counts and they were thinking about their significant other. (A bit of a punchline, it would seem.)

    Personally, I’d take a guy that does a little of everything: little gifts, everyday considerations and favors, and the occassional ‘going beyond the call of duty’ romantic gesture.




  26. Leah Says:

    Depending on my mood (and how my boyfriend has been in the past few days) I agree with every post above – even the conflicting ones (although I never change my mind about hating the journey pendant – damn, that thing is ugly!).

    All that aside, BEST PR/ADVERTISING DEPT EVER! This is, in non-literal terms, the female answer to the Budweiser “Mr.” campaign. You know, the one where the super official announcer salutes Mr. Still Craps His Pants while the SNL-esque singer in the background “improvises”… and every guy ALWAYS laughs… even if it’s stupid. That’s how I feel about these. ‘Cause the first time I see them, I’m always like, Haha! Yeah! And then I think about them, and when I compare them to reality, they’re not so funny. But I have to say, I appreciate a commercial that tries to entertain me, and seems to work hard in doing so. They’re funding whatever lovely TV show I’m currently watching, so if they’re also doing their best to please me, who am I to say no? (Just like these “That Guy’s” in the commercials.)




  27. Renee Says:

    These are the death throes of the diamond cartel… A lot of women are opting for non-diamond/non-conventional engagement rings, there is a lot of bad PR of the blood-diamond type, and surveys show that most women would rather get gifts of electronics than jewelry. I imagine shoes and handbags also rank above diamonds for a lot of fashionable ladies.

    The commercials shoving gender stereotypes down our throats are gross, but they’re resorting to these because they’re desperate.




  28. elayne Says:

    I thought the dogwashing guy was sweet until the very end. The expression on his face while he watches her fuss over the dog would make me run screaming if I looked up and saw it. Seriously: It’s sinister. He’s assessing how well he’s played on her emotions her, like he’s setting a trap and waiting for just the right moment to spring it.

    The card-writing guy hit me like nails on a chalkboard from the moment he opened his mouth. A REAL That Guy wouldn’t make an announcement about the “depth of his feelings” or point out that he made the card by hand, like a first-grader waiting for a gold star. That card wasn’t about “the depth of his feelings for her,” it was about HER gushing and praising HIM for his thoughtfulness and sensitivity.

    Both of these “That Guy”s come across as manipulative, demanding, and (BION) potential abusers or at least extremely toxic partners – the first one because his actions are calculated for the reaction that they’ll cause, and the second one because he requires so much validation.

    I’d take a REAL That Guy over a diamond (or other gemstone – never did like diamonds) any day, but these guys are NOT “That Guy”s.




  29. Lilly Munster Says:

    I agree with Poochie on line #3, the necklace is tacky. I prefer to have one large diamond instead of many small ones. Ha!













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