Like all good fairy tales the story of the phenomenal success of Jimmy Choo shoes should, by rights, begin with the poor, but honest cobbler toiling tirelessly in his decrepit workshop. Such virtue should be then rewarded. But, this is the 21st century, and so this fairy tale, “The Towering World of Jimmy Choo,” by Lauren Goldstein Crowe and Sagra Maceira de Rosen, begins with naked pictures of a spoiled rich girl.
The spoiled rich girl is Tamara Mellon, the force behind the transformation of Jimmy Choo from the talented, persnickety, poor-but-honest Chinese-Malaysian-English cobbler, into the household name. The naked photographs, which are being auctioned off by Christies to benefit charity, are not just of Mellon, but an entire who is the who gallery of 21st century celebrity slatterns, including the queen bee herself, Paris Hilton, clad only in Cartier jewels and Jimmy Choo shoes. At the auction, “the [bidding] exchange continued until Walid Juffali, a Saudi Arabian billionaire, had spent £220,000 (or $396,000) for the naked Tamara. He beat out Flavio Briatore, the Formula One racing boss and one of Tamara’s old flames, who was seated in the front row next to Elton John. It was shy of the £270,000 ($486,000) that Juffali had paid for the naked Kate Moss moments before.”
Such is the raw material of the modern fable: wealthy nincompoops, grasping self-promoters, society page jackasses, bumptious oil sheiks and vaguely aristocratic, Euro-trash slimeballs, all jumbled together with more money than can be reasonably counted in one lifetime.
Now you must go read the whole thing.0