Among twenty thousand Public Relations brains,
The only thing moving,
Was the eye of the Manolo.
He was of three minds,
Like the cottage,
In which there are three singing dwarves.
The Disney Tron Shoe whirled in the autumn winds.
It was the small part of the merchindising pantomime.
The hype and the movie
The hype and the movie and the shoe
The Manolo did not know which to prefer,
The beauty of the shoes
Or the audacity of the idea,
The public relations chutzpah
PR releases filled the computer screen
With importuning shouts.
The picture of the Tron Shoe from Disney
Crossed it, to and fro.
It’s architectural beauty
Traced on the pixels
The indecipherable cause.
O thin women of New York,
Why do you not covet these silvery shoes?
Do you see how the Tron Shoe from Disney
Walks upon the feet
Of Lindsey, Kim, and Victoria?
The Manolo knows beautiful shoes,
And designers of great ability;
But he knows, too,
That the marketing people are involved
In what he knows.
When the Tron Shoe from Disney flew into view,
It marked the edge
Of one of many promotions.
At the sight of the Tron Shoe from Disney,
Appearing in the silver light
Even the bawds of Hollywood
Would cry out sharply.
The Manolo rode over Malibu
In the glass coach.
Once, the fear pierced him,
In that he mistook
The shadow of his equipage
For the Tron Shoes from Disney.
The press agents are moving,
The Tron Shoe from Disney must be promoting.
It was evening all afternoon.
It was the blizzard of branded merchandise
And it was going to continue.
The Tron Shoe from Disney sat
In the mind of the Manolo.
P.S. The Manolo’s apologies to Wallace Stevens.