Warning: Creating default object from empty value in /home/manolo/public_html/wordpress/wp-content/themes/StandardTheme_20/admin/functions.php on line 229
Why There is Advertising on the Manolo's Shoe Blog | Manolo's Shoe Blog

The Commercialization of the Manolo?

Manolo says, one of the Manolo’s internet friends has voiced her displeasure in the comments section of the blog.

If the hateful popup ads continue, and the shameless hawking of things to make you money continue as well, I will bid you adieu, as a blogger gone to a salesman. Too bad, really. And the same goes for the fat blog, the craft blog and the other associated now-sales-blogs.


From the start, the Manolo has made no secret of the fact that he is the capitalist and that his blogs are the partly commercial venture, indeed, at one point, long ago, he was even referred to as the God of Blog Marketing. And, at the other point, the Manolo talked about why he accepts advertising for the odious Crocs.

But, what else can the Manolo do?

Rich Uncle Pennybags, Capitalist

Sadly, Not the Manolo

The position of freelance flâneur is not well compensated.

Nepotism is endemic in the lounging professions; the best jobs traditionally go to the nephews and the young cousins of the most famous practitioners. And unfortunately, the Manolo never joined the trade union (The International Brotherhood of Boulevardiers, Flâneurs, Men-About-Town, and the Allied Loafing Arts), and thus he is shut out of the unionized positions.

And so, the Manolo has had to stitch together his own living, from the leavings of the interwebs, from the tattered corners of the material left over from the fancy sites: the little bit of Salon, the swatch of the Huffington Post, the scrap that fell to the electronic floor of the I Can Haz Cheezburger mansion.

But, this thriftiness has paid off, and now the Manolo is able to devote at least half of each day to strolling the streets, walking stick in hand, fresh boutonniere firmly in his lapel, greeting all with the kindly word and the courteous tip of his hat.

The rest of the time, he is in his electronic atelier, handcrafting blog content for your particular enjoyment. And, despite all the odds, his blog remains, as it has always been, absolutely free, save the small cost of being mildly importuned by the advertising. (And indeed, the recent redesign has actually reduced the number of ads.)

But, of the course, the Manolo is honestly sorry that his blog has the advertising (frankly, he has gotten sick of Jennifer Aniston and her fancy water), but there is really no other choice, not until the magical horn of robotic plenty, promised us by the singularitarians, is finally delivered.

Until such the time, or until the Manolo wins the Powerball, the blogs of the Manolo will have to have the advertising.

27 Responses to “The Commercialization of the Manolo?”

  1. CM December 15, 2010 at 12:07 am #

    We still love you, the Manolo.

  2. Nora Charles December 15, 2010 at 12:26 am #

    As someone who practices the dark art of ‘advertising’, the Manolo’s site is very understated, classic, elegant – just like the man himself.

  3. raincoaster December 15, 2010 at 12:53 am #

    Indulge me: I’m feeling somewhat splenic lately.

    If Annie does not know how to use Teh Googlez to locate, download and install adblocker software, Annie herself is the problem to which she seeks a solution. Sophisticated readers are almost invariably using ad blocking software, which explains the “race to the bottom” among online advertisers. They’re not selling BarneyNYC; they’re selling Walmart. Because Barneys people have ad blockers.

    • Ananas December 15, 2010 at 1:19 am #

      You’ve beat me to the punch, so: *seconded*!

  4. Sarah F December 15, 2010 at 1:49 am #

    I, too have grown very weary of the Macy’s and Jennifer Aniston water ads. However the Manolo’s charming content is worth far more than the minor irritation of having to click a ‘close’ button or scroll a bit farther than I might otherwise; a price I willingly pay to enjoy such super-fantastic wit on a daily basis.

    I appreciate the little bit of beauty this blog brings into my life- so, thank you Manolo!

  5. Snuze December 15, 2010 at 2:02 am #

    To keep one’s body and soul together, monies are required. After all, the site and access to the articles are free. Advertising may be a necessary evil, but is it not a small price to pay for the enjoyment of reading The Manolo?

  6. Erik Nabler December 15, 2010 at 4:00 am #

    Yeah, it is sad but true. Television is paid for by the ads. We can try to avoid them with Tivo and such, but it behooves us to realize that they pay for the content which we desire. Otherwise the content would either not be there or would be so expensive that we would not pay for it either, and thus we would not get it.

  7. Lisa from SoCal December 15, 2010 at 4:50 am #

    Alas!! The Manolo, he sometimes lands on Boardwalk and must pay the rents!

    Listen here, Manolo, take notes and look slippy.

    You must deliver me free content to mine eyes. To this, I am most assuredly entitled. Make sure you familiarize yourself with my budgetary limits so that you are talking about only the shoes that I can afford. Please also to study what I like, so that no pink shoes appear. I also do not like the fabric shoes. Thus for you to be right with the world, you must make sure this blog is pink-shoe-free, ad-free, fabric-shoe-free with shoes that come in my size and that fit my personal budget. In return for your doing this, I will grace you with the privilege of writing amusing things for me to read for free.

    Thanks in advance!!

    (I hope you get that I am kidding.)

    • raincoaster December 15, 2010 at 10:56 pm #

      I wish there was a way to Heart people on this site.

  8. Rondi December 15, 2010 at 4:54 am #

    As Don Barzini said in The Godfather, “After all, we are not Communists!”

  9. theDiva December 15, 2010 at 6:53 am #

    Oh, for heaven’s sake. Are there actually people who, in this day and age, believe there is such thing as a free lunch? How quaint.

    • Anonymous December 15, 2010 at 9:07 pm #

      Sing it Sistah!

  10. Victor December 15, 2010 at 7:30 am #

    She’ll be back.

    And while I agree with Raincoaster that adblocker software is the solution to Annie’s problem, I choose not to install it. My reason is simple: I *heart* Capitalism, and I click on the ads every now and then, happy to contribute one-and-one-half cent per click to The Manolo’s coffers. It is a small price to pay; indeed, the simple click and ten seconds it takes to move on to the next blog is greatly offset by the joy I receive from my Daily Dose of The Manolo.

  11. Katherine December 15, 2010 at 8:31 am #

    what ads?

  12. Klee December 15, 2010 at 9:03 am #

    The ads are a small price to pay for enjoying the Manolosphere. Manolo works hard to spread the beauty and small pleasures, and I show my appreciation in using his links whenever possible. As pointed out above, the ads on the site are tasteful and disceet, and if Annie is not smart enough to block pop ups, she isn’t able to appreciate the civilized musings here either.

  13. The Scarlett December 15, 2010 at 9:26 am #

    I can only think of one blog that I read daily that is without ads and for that one it is only a matter of time. I find it easy to ignore tedious ads but I have also been known to click on and, yes, make purchases from the intriguing ones realizing that I am lining the pocket of a fellow blogger.

    Your wit is priceless, dear Manolo. I still consider and refer to you as The Blogfather. You make me laugh and if the price of that is a Jennifer-Aniston-Fancy-Water-Drop-Down, then FINE – I can afford that, can’t I?

  14. wardrobe consultation December 15, 2010 at 10:30 am #

    You’re still the best for us!!

  15. class factotum December 15, 2010 at 10:32 am #

    Ignore the ads. It’s that easy.

    At least The Manolo does not post once a day urging us to buy our amazon.com products via his website so he can have the $0.17 commission from the sale of the used copy of “Lord of the Rings,” unlike a certain law prof whom I shall not name who already makes an excellent salary thanks to the taxpayers of my state and who must not have to work too hard as she has time to blog a lot more than The Manolo (although The Manolo makes up for in quality that which he lacks in quantity) and whose comments that she should get some compensation from writing her blog, as if being in the NYTimes is not enough, made me roll my eyes.

    • Lisa from SoCal December 15, 2010 at 1:30 pm #

      As the academic who also blogs, I get shirty when people say stuff like this. This professor may blog in her free time, which she’s entitled to as much as anybody else. My blog promotes my research, my students, and my university–it’s work-related writing. Being in the NYT is good for any given academic and the university he or she works for (It’s pimping the institution, which is part of the job. ) People have no idea what most academics do and don’t do and why.

  16. jelodi December 15, 2010 at 12:11 pm #

    The only phrase that Annie’s rant brings to mind is “Money talks and bullshit walks.”

    So long, it’s been nice to know ya’.

    I hope The Manolo makes big sacks of money, the kind with the dollar sign.

  17. Chicklet December 15, 2010 at 12:54 pm #

    I understand the Manolo must sell the advertising space to make a living, but I must object to the banner ads that expand automatically, forcing me to scroll down further to read The Manolo’s musings, then frantically scroll back up when the ad shrinks and the text flies back up the page. All other ads are fine; it’s the intrusive ones that are making me avoid The Manolosphere most days.

  18. Astra December 15, 2010 at 12:55 pm #

    Shameless hawking to make money! Does Annie think the Manolo is independently wealthy and offering this blog as casual hobby to fill his ample free time? Perhaps Annie should stick to following Paris Hilton in that case.

  19. met December 15, 2010 at 2:31 pm #

    Subscribe to it via google Reader (or some other reader, don’t want to be advertising any particular one here…) I don’t get any of the ads and can still see all of the content.

  20. Emily December 15, 2010 at 3:26 pm #

    Annie, I must also respectfully question where else you spend your internet time if you consider Manolo’s ads invasive…I’ve seen far more offensive efforts to “monetize” one’s “social presence,” or however the social media hacks are putting it these days.

    Let us not forget that blogging is Manolo’s *job*. If he didn’t have ads, he’d have tons of merchandise, or beg for donations, or something else. If you’re a professional writer, your time and effort don’t automatically go for free just because you’re sharing them on the internet instead of the printed page.

  21. Foxy December 15, 2010 at 8:40 pm #

    Many years ago, when the interwebs were new and the Manolo but a single beacon in the dark, I discovered the wonder of browsing that is the Firefox. Combine the sleek, fast and aesthetically pleasing Firefox browser with the wonderous plug-in known simply and humbly as “ad block” and one need never see a single ad on the interwebs again.

  22. Angelina December 15, 2010 at 11:31 pm #

    I like to click on the ads on purpose–not because I care about what’s being advertised, but because I liken it to dropping a coin in the virtual tip jar of a blogger whose work I appreciate. Keep up the good work, Manolo!

  23. Vicki December 16, 2010 at 2:45 pm #

    I saw that comment and thought “take a chill pill, lady”. Keep on blogging, Manolo, you rock. Whatever final look you select, I do like the pull-down menu bar so that I can select Crafty Manolo or Beauteous Manolo etc. Re: commercialization, I don’t even see the ads, so interesting is the content of your posts. I’m sure that won’t go over well with the vendors, but tell them I still keep on coming over here with a click-click of my mouse. Now I must go and look up the word ‘flaneur’. See what I mean, how awesome is that to expand my lexicon along with my fashion sense?