Manolo says, our friend, Miss Plumcake, has the wise advice about how to avoid the designer fakes and the luxury phonies that proliferate on the interwebs.

Luxury houses have very specific agreements as to where their merchandise can be sold. They take the exclusivity of their product very seriously, because they know you’re buying not just the product, but the prestige. If Manolo Blahnik won’t let his merchandise be sold at Net-a-Porter, arguably the poshest online-only luxury store, because it’s not prestigious enough, you can bet your suitably luscious bippy he’s not going to give a sweeter deal to TotallyNotFakeShoesReallyWePromise.com

But there is much, much more, so you must go read the whole thing.