The Shoes and the Snake

Here is the example of the most amusing publicity stunt.

To their high society owners, a pair of haute couture shoes can be a precious thing.

But to guard a 62,000 pound pair of ruby- sapphire- and diamond-encrusted Rene Caovilla sandals at their London launch, retailer Harrods went to extreme lengths: bringing in a live Egyptian cobra to patrol the shoe counter.

Yes, and if he fails to do his job, the most poetic fate possible awaits.

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